Pre Algebra Worksheets on Isolating Variable

The Generic Vs Brand War - 1535 Words

Imagine yourself walking down the aisle of your pharmacy like Rite Aid, CVS, or Walmart. You have been suffering from some headaches and you want to get some pain killers. As you reach for you a box of Extra Strength Tylenol (also known as Acetaminophen) that costs $8.95 , you spot a bottle of Equate Extra Strength Acetaminophen for only $41. Not only is this generic store brand less than half the price of Tylenol, it also had double the product! You mind wavers on which capsules to buy. Does the lower cost of generic indicate a lack of effectiveness compared to Tylenol? Or are generics created equally to brand name medications, but the cost of brands is driven up due to their marketing? Should doctors prescribe generics as an option for patients that are covered little or not covered at all by insurance? In the essay, we are going to put an end to the Generic vs Brand war. Every medicine has its own generic name, which is also known as its chemical name. The generic name is authoriz ed by creators of the drug and usually describes the chemical effects that drug takes once it is taken. Medications that have comparative actions tend to have chemical names that resemble each other (Patient.co.uk). For example, ibuprofen, flurbiprofen, and fenoprofen are all painkillers. In addition to their generic names, many pharmaceuticals have a brand name which is also known as their trade name. Generic medicine receives it brand name from the company that makes it. The brand nameShow MoreRelatedMkts Strategy1292 Words   |  6 PagesMARKET LEADER STRATEGIES EXPAND TOTAL MARKET †¢ New Users E.g.: perfume:-- non-users (mkt-penetration strat) -- men (new market strat) -- other countries (geo-expan strat) E.g.: JJ Baby shampoo: birthrate declining -- ads target adults -- leading brand †¢ New uses Cereals: as snacks -- increase frequency of use OJ: â€Å"not for breakfast anymore† Du Pont nylon: parachute--pantyhose--blouses shirts -- auto tires --seat belts -- carpeting Arm Hammer: baking-- fridge deodorant -- quell kitchenRead MoreInt1 114.1.1 Task 32000 Words   |  8 PagesAfter researching, I found two studies that are similar to my experiment. One study by Sean Boyd (2007) tested to see which brand of microwave popcorn yielded the least amount of un-popped kernels. Mr. Boyd tested five brands of butter flavored microwave popcorn: Aldi, Act II, Orville Redenbacher, Jolley Time and Pop-Secret. His experiment proved his hypothesis partially wrong. Mr. Boyd hypothesized that Orville Redenbacher would be the best and Aldis would be the worst. His experiment provedRead MoreMarket Strategy for Frucor3480 Words   |  14 PagesPROJECT INT BUS 721 KUNAL HARIDASANI 1700105 Table of Contents 1. Executive Summary: 3 2. Introduction: 3 3. Company Background: 3 4. Internal Analysis 4 4.1. Porter’s Generic Business Strategies 4 4.2. Value Chain Analysis: 4 4.3.3 PRODUCT LIFE CYCLE: 5 5. EXTERNAL ANALYSIS 6 5.1Initial Country Screening: 6 5.2 THE ECONOMIST MODEL OF COUNTRY ANALYSIS: 7 5.3. Porter’s Five Force: 8 6. Recommendation 8 7. APPENDICESRead MoreA Critique of Porter’s Cost Leadership and Differentiation Strategies10186 Words   |  41 PagesSTRATEGY VS. COST LEADERSHIP AS A RESULT OF DIFFERENTIATION STRATEGY 20 Porter: â€Å"Pure† Cost Leadership Strategy Incompatible with Differentiation Strategy 21 The Importance of Organizational Culture 21 Need to Redefine Porter’s Narrow View of Differentiation 22 A PROPOSED FRAMEWORK OF COMPETITION 23 Differentiation the Cornerstone of Competitive Strategy 23 Road to Market Share Leadership: Differentiation at Moderate Prices 23 Need for Recognizing an Important Distinction: Segmentation vs. DifferentiationRead MorePhilips Strategy and Structure1637 Words   |  7 Pages  and   Consumer   lifestyle       †¢Ã¢â‚¬ ¯ Moving   from   decentralized   to   centralized    Corporate   Strategy   Philips   case    5    †¢Ã¢â‚¬ ¯ More   decentralizing,   par8ally   due    to   impending   war    †¢Ã¢â‚¬ ¯ Build   on   strength   of   NO’s   because    of   bombings   in   Holland    †¢Ã¢â‚¬ ¯ NO/PD- ­Ã¢â‚¬ matrix   structure    †¢Ã¢â‚¬ ¯ Closed   ineï ¬Æ'cient   plants,   around   38’    layoï ¬â‚¬s,   high   compensa8on   by Read MoreIntroduction Of Sigma Pharmaceuticals : Issuer Code Sip1754 Words   |  8 Pages554 474 Source: Australian Stock Exchange (2014) Overview Sigma Pharmaceuticals Limited (SIP) is an Australia based company with its head office located in outer suburbs of Melbourne city. They have brands like Amcal, Amcal Max and Guardian Pharmacy under their belt which makes them Australia’s largest pharmacy- led network. The company first got listed on 29 October 1999 on ASX. Sigma pharmaceuticals are a full line wholesale and distribution of pharmaceuticalsRead MoreSummary of Information Rules by Shapiro and Varian12399 Words   |  50 Pagesthe first copy of an information good has been produced, most costs are sunk and cannot be recovered. * Multiple copies can be produced at roughly constant per-unit costs. * There are no natural capacity limits for additional copies. The generic information on the internet sell at marginal cost – zero. It’s natural for commodities with no natural price floor (low marginal costs) to decrease in a downward spiral. There are two sustainable structures for an information market: 1. The dominantRead MoreWalgreens Strategic Analysis2645 Words   |  11 PagesOVERVIEW Charles Walgreen of Chicago, Illinois, pioneered the first Walgreens in 1901, with corporate headquarters now located in Deerfield, Illinois. In the company’s 100-year reign as the prescription industry leader, Walgreens changed from war bonds, soda fountains, and restaurants to 24-hour store access, nationwide locations, easy-to-use online stores, and health care clinics. 6,400 stores now operate in all 50 states including Puerto Rico, with 30% open 24 hours. By 2010, Walgreen’sRead MoreStrategic Fr5410 Words   |  22 PagesCompany’s strategy as described in the case? 5. Appendices 5.1 Porters’ 5 forces analysis during the earlier years (1903 to 1950’s) 5.2 Porter ´s 5 forces analysis after the entrance of the japanese (1970 ´) 5.2 Porter’s Generic Positioning Strategy for Harley-Davidson (Pre-AMF vs Post-AMF) 5.3 Buyers Needs and Values – Dimensions of Differentiation (early 1900’s to late 1950’s) 5.4 Harley-Davidson’s Transformation process in the 1980’s (through Kotter’s Change Management model) 10 5.5 Key ingredientsRead Morevictorias secret Essay4715 Words   |  19 Pagesadvantage of a niche market demand, fortunate timing, and a well-sequenced ecosystem to become the market leader it is today. Our focus is on the period between 1977 when Roy Rogers first founded VS, through 1982 when he sold the company to The Limited Brands, and finally ending in 1995 when The Limited Brands was able to fully realize Victoria’s Secrets’ value proposition. II) Context for Innovation The Evolution of Lingerie: Lingerie as derived from the French words lin (linen) and linge (washables)

Social Threat of Juvenile Delinquency free essay sample

Under this law, youth offenders were viewed as victims not aggressors. They were oriented to rehabilitation for reformation with the purpose of integrating them into the mainstream society managed by the Juvenile Domestic Relations Court. By virtue of the Judiciary Reorganization Act of 1980 (B. P. 129), the authority over the adjudication of the juvenile (and domestic) cases was then designated to Regional and Municipal Courts which cannot act exclusively on proceedings for youth offenders because functions also as courts of general jurisdiction. This means that rehabilitation for reformation cannot be implemented according to purpose. Children under the age of nine are exempt from criminal responsibility and those between nine and fifteen are liable only if they are able to demonstrate discernment, which is a level of intellectual maturity including the ability to distinguish right from wrong. P. D. 1179 qualifies a youthful offender over nine (9) but not under eighteen years of age at the time of his commission of a crime. Children under the age of nine are exempt from criminal responsibility and those between nine and fifteen are liable only if they are able to demonstrate discernment, which is a level of intellectual maturity including the ability to distinguish right from wrong. P. D. 1179 qualifies a youthful offender over nine (9) but not under eighteen years of age at the time of his commission of a crime. This is followed by R. A. 9344 also known as the Juvenile Justice and Welfare Act of 2006. Under this law, offenders who are fifteen 15 years old and below be exempted from criminal liability. Furthermore, it modified the juvenile interventions; one of which is the establishment of community-based programmes on juvenile justice and welfare. These features of the new law on youth offenders heaved various views and have heated up arguments citing the current situations on juvenile delinquency. Body of the Paper Most people who usually gather in groups hang around the streets and social places are minors. It is strange that they linger too long even on unusual times when they are supposed to be home or in school. Many of them particularly the youngest ones approach people asking for money or food without hesitation and they can deceive with pitiful and innocent facial expression but suddenly transformed insensitive. Upon receiving some, they will be found gambling or smoking cigarette. However, most children at age 10 are already aware of what is right from wrong. The proof is that they avoid or evade from authorities whenever they are doing something â€Å"wrong† – meaning they know it is ‘wrong’. In other words they can already discern right from wrong. As for the older children, they simply linger from one place to another scattered around and before people notice, they are gone and somebody’s belongings are gone, too. They become snatchers and thieves from the streets to establishments and learn more crimes and tough ones because they get used to it and become their way of living. â€Å"The crimes involved run from general disorderliness and insubordinations to acts of gravest violence, not to exclude murder† (Philippine Hierarchy, 1957). The law enforcement agencies cannot arrest and detain them because they are minors as mandated by R. A. 9344 that offenders under 15 years old are exempted from criminal liability. The police may apprehend the young offenders aged 15 years but not over 18 years old, but shall immediately turn him over to DSWD for intervention programs. If he fails to handle the young offender carefully, he will be facing charges in violation of human rights or illegal detention. R. A. 9344 mandates that youth offenders must be liable to the juvenile justice court and if found guilty must undergo intervention or rehabilitation program under a competent and reliable guidance of experts. Of course, they must not be put inside detention cells but be confined in homes (rehabilitation camps) with trained and competent personnel (counselors). Late last year, the police apprehended some minors for allegedly victimizing taxi drivers and other motorists by opening doors of vehicles and grab anything inside it when idling at stoplights. In one CCTV video shown on the news, a boy allegedly a part of the group punched a driver in the face before running off. This has caused upsurge of calls to amend the Juvenile Justice and Welfare Act of 2006. Since the law took effect, Cebu City Police Office reported a rise in the number of cases involving minor-aged offenders. They are used by crime syndicates because they are exempted from liability. According to Sen. Lacson, the number of youth offenders has continued to increase and justice cannot be served if they are exempted in the crime they are committing. Sen. Sotto also supports the call to amend the law stating that drug dealers have been using couriers below 18 years old. When apprehended by law enforcers, investigators were unable to collect statements from them because the lawyers of the drug dealers arrive and ask the police for immediate turn over to the DSWD. There are a wide range of executive orders and laws providing for the welfare and protection of youth in conflict with the law. Examples of which are the Child and Youth Welfare Code (PD 603), Dangerous Drugs Act of 1972, Special Protection of Children against Abuse, Exploitation, and Discrimination (R. A. 7610) among others. Despite these provisions, the increase in child exploitation persists. Furthermore, there are about sixteen rehabilitations in the country, but we still spot numerous minors in the streets and they are doing misconduct. Where are the authorities and what are they doing? What factors effects an increase of minor offenders? Let us look closer to the media. Most films portray immoral values and corrupt philosophy in life. There have been scenes of violence of any kind and sexual acts of any type in almost all motion pictures. In television advertisements, almost bare and sexy female (as well as male) icons are part of endorsing many products from goods to services, as well as in billboards and papers where half-naked or vaguely nude women are ‘bigger’ than the product. These encounters are responsible in the proliferation of youth crimes. Of course, the MTRCB has intensified the enforcement of movie ratings as SPG, PG, G, R’s and the like but everything is still accessible to the teenagers especially when in CD’s and DVD’s. MTRCB should carefully screen films and prevent those found to contain valueless and crime-triggering scenes because young minds are easily influenced by what they see. The agency therefore, must revise its policies on the requisites of a good film and judiciously screen before approving it. In basic education schools, the time allotment in the inclusion of values education program in the curriculum by integration in all subject areas is not sufficient to inculcate values in the youth. The subject which is supposed to build values in school children was only taught for two hours per week for the first and second year students, and three hours for the third year and fourth year students. If classes will be daily, it will be taught for one hour for two and three hours in a week so that discussion will be longer. Another problem is that in most schools, teachers assigned in values education are not trained in the subject. And often, the teaching is only taken for granted. There are many instances where the leader was â€Å"riding a bike that turns into a sedan† after a short period of time in the government service. Unfortunately, only the ‘little’ man who stole a hundred peso bill from a store was sent to jail; not the ‘big’ man who took hundreds of millions from the taxes of the people. Many officials are charged in court but have not been convicted guilty of the crime – until now. It is sad to say that corruption nowadays does not need to be carefully weaved so as not to be noticed by the public. Today, it is very obvious and conclusive based on the projects and lifestyle of the government official. Few distinctive examples were that of the late Gen. Angelo Reyes, former President Gloria Arroyo, CJ Renato Corona and many others. The same mischief is also happening in the lower stratum of government service but not as controversial as of the higher ups. Many leaders who are supposed to be servants of the people are arrogant and power hungry. These affect the moral standards and principles of a young mind and they missed the proper conduct because that is what they see. Conclusion These have become realities in the eyes of a child who becomes the victim not the aggressor. Sometimes, it is true that the people giving remedies to the problem of delinquency are the causes of the problem. The real causes are the older generations because we fail to exercise genuine love and concern to our fellowmen and to our children. We fail to model what we want them to be when they grow older. We want them to be law abiding and productive citizens; not law breakers, offenders and threats to our society. The youth is the hope of the future. It is never too late to resolve the issue on juvenile delinquency. If the government and other authorities will continue to serve selfishly and insensitive to the needs of others, arguments will go on while the victims, the youth (offenders) are suffering and becoming hard criminals. If the issue on juvenile delinquency persists, they will fill the spaces even in the homes of the righteous and in the privacy of a peaceful community. It cannot be denied that youth will rule the future and will be leaders of our children because it shall surely come. Since it shall come, together we must conduct ourselves morally as good examples worthy of emulation so we can mould them to be righteous leaders and not hard offenders and threats to social stability. Amendment of RA 9344 (and any other laws) may not be necessary if the government will seriously enforce the mandates in it. The government shall allocate a budget for the program to include facilities and equipment, maintenance and other operating expenses, and wages. Local rehabilitation centers must be put up in communities and ensure accessibility so that the turning over will not be difficult for the local police and other authorities, including the child offender’s family. The cooperation of the local government units shall be sought and they shall be responsible in the monitoring and evaluation of such rehabilitation centers. The government does not have a comprehensive program to address the need for responsible parenthood. Values Education in schools must have equal time allotment with other subjects and must be taught by competent and trained teachers or specialists who have a wide array of approaches to instill proper values and principles in the youth. Values and principles are further reinforced by the church so that church leaders may be encouraged by the government and the Department of Education to organize moral development services in schools and communities. We knew the fact that values begins in the homes. Many of the families of the youth offenders are those who do not attend church on Sundays. Nobody had ever told them the value of living in this world to have faith in God despite struggles, so they become emotionally weak and went astray. Values, most of the time, is overpowered by the need to survive. And most young offenders are products of a broken family. Most families are broken because the parents need to earn money for a living at whatever cost – even to commit a crime. It cannot be denied that â€Å"they are their parents children† because sooner or later, they will do the same. That is why the government must investigate the sources of corruption even in its own backyard so that taxes can be spent wisely for the livelihood programs of its people. If all government officials will exercise an honest and responsible leadership, there will be a considerable decline in the country’s crime rate. The Philippines is rich in natural and human resources; what makes it poor is its lack of moral values. The government must look into all government or non-government-owned agencies to implement strict compliance of their policies in accordance with the law that have direct effect on juvenile delinquency. Regardless of who is managing (or running) the agency, if found in violation of and contributory to juvenile delinquency, shall be held liable under the rule of law. Let us support the â€Å"battle cry† of the President which is â€Å"matuwid na daan† to reform the corrupt leadership system our country. References Juvenile Justice and Welfare Act of 2006 (R. A. 9344) Natalie Blanco, Krusada: Juvenile Delinquency, November 32, 2011. Kimberly Jane Tan, GMA News, October 14, 2012 amp; September 12, 2011 Davinci S. Maru amp; Rizel S. Adlawan, Sun. Star Cebu, September 17, 2011. Amita O. Legaspi, GMA News, September 13, 2011 Jhunnex Napallacan, Cebu Daily News, August 8, 2007. Statement of the Phillipine Hierarchy on Juvenile Delinquency, Juan C. Sison, 1957 Feast of St. Anne, CBCP News Marianne Murdoch , Juvenile Justice in the Philippines – A Personal Experience UNICEF, Manila

The Scarlet Letter Plot Summary

'The Scarlet Letter' Plot Summary The Scarlet Letter is an 1850 novel by Nathaniel Hawthorne set in Boston, then the Massachusetts Bay Colony, in the mid-17th century (about fifty years before the nearby Salem Witch Trials). It tells the story of the relationship between the Puritan community and Hester Prynne, the protagonist, after it is discovered that she bore a child out of wedlock- an act that cuts against society’s religious values. As punishment for her actions, Prynne is forced to wear a scarlet â€Å"A,† which, as it is never said outright, presumably stands for â€Å"adultery† or â€Å"adulterer.† The narrative, which is framed by an introductory piece entitled â€Å"The Custom-House,† depicts the seven years following Prynne’s crime. The Custom-House This introduction, written by a nameless first-person narrator who shares many biographical details with the book’s author, serves as the main narrative’s framework. In this section, the narrator, who has an interest in writing, tells of how he works as a surveyor at the Salem Custom House- a moment he takes as an opportunity mainly to disparage and mock his colleagues, many of whom are older and have secured lifetime appointments through family connections. This section takes place in the mid-19th century, and, as such, the Custom House has much less activity than it did during its heyday two centuries earlier. As a result, the narrator spends a good deal of his time snooping about in the attic of the building, whereupon he finds an old piece of red cloth in the shape of the letter â€Å"A,† as well as a century-old manuscript by a previous surveyor named Jonathan Pue, about a series of local events from a century even before his time. The narrator reads this manuscript, and then reflects on how his Puritan ancestors, whom he holds in high esteem, would have looked down on him writing a work of fiction, but, after he loses his job as a result of a shift in local politics, he does so anyway. His text, loosely based on the Pue manuscript, becomes the basis of the novel. The Scarlet Letter In mid-17th century Puritan Boston, then the Massachusetts Bay Colony, a local woman, Hester Prynne, is discovered to have had a child out of wedlock. This is a major offense in the extremely religious community. As punishment she is made to stand for several hours with her child, Pearl, in  a stocks on a scaffold in the town square, and then to wear a scarlet A embroidered on her clothing for the remainder of her days. While standing on the scaffold, exposed to the public, Prynne is hectored by both the mob and the prominent members of the town, including the adored minister Arthur Dimmesdale, to name the child’s father- but she stalwartly refuses. Also while she is standing there, she sees a white man, guided in by a Native American man, enter the scene at the back of the mob. Prynne and this man make eye contact, but he puts a finger in front of his lips. After the spectacle, Prynne is brought to her prison cell, where she is visited by a doctor; this is the man she had seen at the back of the crowd, who is also, it turns out, her husband, Roger Chillingworth, recently arrived from England after having been thought dead. They have an open and amiable conversation about each of their shortcomings in their marriage, but when Chillingworth demands to know the identity of the child’s father, Prynne continues to refuse to reveal it. Upon her release from prison, Prynne and her daughter move to a small cottage on the edge of the town, where she devotes herself to needlework (producing work of notable quality), and helping others in need as best she can. Their isolation eventually starts to affect Pearl’s behavior, as lacking playmates other than her mother, she grows into a rambunctious and unruly little girl. Her behavior starts to attract the townspeople’s attention, so much so that members of the church recommend that Pearl be taken away from Prynne in order to receive better supervision. This, obviously, greatly upsets Prynne, who goes to speak with Governor Bellingham. With the governor are the town’s two ministers, and Prynne appeals to Dimmesdale directly as part of her argument against the townspeople’s motions. Her plea wins him over, and he tells the governor that Pearl should remain with her mother. They return to their cottage as before, and, over the course of several year s, Prynne begins to earn herself back into the town’s good graces through her helpful deeds. Around this time, the minister’s health begins to worsen, and it is suggested that Chillingworth, the new physician in town, take up residence with Dimmesdale to watch over him. The two get along at first, but as Dimmesdale’s health deteriorates, Chillingworth begins to suspect that his condition is in some way the manifestation of psychological distress. He begins to ask Dimmesdale about his mental state, which the minister resents; this pushes them apart. One night, shortly thereafter, Chillingworth sees on Dimmesdale’s chest, while the latter is sleeping, a symbol that represents the minister’s guilt. Dimmesdale then, tormented by his guilty conscience, wanders one night into the town square and stands upon the scaffold where, several years before, he had looked upon Prynne as the town antagonized her. He acknowledges his guilt within himself, but cannot bring himself to do so publicly. While there, he runs into Prynne and Pearl, and he and Prynne finally discuss the fact that he is Pearl’s father. Prynne also determines that she will reveal this fact to her husband.  Pearl, meanwhile, is wandering around beside her parents throughout this conversation, and repeatedly asks Prynne what the Scarlet A stands for, but her mother never responds with a serious answer. Shortly thereafter, they meet again in the forest, and Prynne informs Dimmesdale of Chillingworth’s desire for revenge on the man who usurped him. As such, they make a plan to return together to England, which gives the minister a new bout of health and enables him to give one of his most rousing sermons at Election Day a few days later. As the procession leaves the church, though, Dimmesdale climbs up onto the scaffold to confess his relationship with Prynne, at which point he promptly dies in her arms. Later, there is much discussion amongst the townspeople over a mark seen upon the minister’s chest, which many claim was in the shape of an â€Å"A.† With this affair now effectively settled, Chillingworth soon dies, leaving Pearl a large inheritance, and Prynne voyages to Europe, though she returns several years later and resumes wearing the scarlet letter. At some point thereafter she dies, and is buried in the same plot as Dimmesdale.

Heart Of Darkness And Modest Proposal Essays - Cultural Geography

Heart Of Darkness And Modest Proposal Colonization in the Theme of "A Modest Proposal" and "Heart of Darkness" Starting at the beginning of the seventeenth century, European countries began exploring and colonizing many different areas of the world. The last half of the nineteenth century saw the height of European colonial power around the globe. France, Belgium, Germany, and especially Great Britain, controlled over half the world. Along with this achievement came a notable sense of pride and confident belief that European civilization was the best on earth and that the natives of the lands Europeans controlled would only benefit from colonial influence. However, not everybody saw colonization as positive for all those involved. Some of the most notable writers of the time produced works criticizing the process of colonization. Two of the most significant works in this area are Joseph Conrad's "Heart of Darkness" and Jonathan Swift's "A Modest Proposal." Although these pieces of literature both criticize colonization, they have different themes. The theme of "A Modest Proposal" could be described as the negative effects of colonization on the colonized, while the central idea in "Heart of Darkness" is the negative effects of colonization on both the colonized and the colonizers. The differences in these themes are significant to the strategies used by the authors to explore the adverse effects of colonization. Swift makes great use of irony and imagery, to accentuate the plight of the Irish. Conrad comments on the frightening changes that people involved with colonization can go through by exploring character development and detailing a narrative of oppression. Swift uses irony in "A Modest Proposal" because it allows him to highlight the emotional detachment felt by the colonizing British towards the Irish. It is this emotional detached feeling that lead to the atrocities committed against the Irish citizens. The irony in "A Modest Proposal" is evident right in the title. There is certainly nothing "modest" about the "proposal" of eating the infants of impoverished Irish citizens. The irony accentuates how cruel and uncompassionate the powerful British Imperialists were, towards the destitute Irish population. The reader must realize that "Swift is operating independently of the narrator in a covert manner" (Phiddian 607). He develops the persona of the proposer to say exactly the opposite of what he feels. While the proposer suggests eating poor Irish children is particularly proper at "merry meetings, particularly weddings and christenings," this could not be further from the opinion of Swift. Nor does Swift actually believe that this plan will "increase the care and tenderness of mothers toward their children." (NA 1052) Moreover, the whole topic of cannibalism, is discussed with tongue in cheek and is meant to suggest that the British were devouring the Irish. Images of cruelty and evil put, forward by the narrator, weigh heavily in the theme of "A Modest Proposal." Throughout the pamphlet, the reader is bombarded with disturbing imagery of Irish people and their children being treated like livestock raised for consumption. The narrator refers to the parents of the children as "savages" (NA 1050) and "breeders" (NA 1051) and "dams" (NA 1048). Then he compares the children to "roasting pigs" (NA 1050) and continues as if he were writing a cook book. He speaks of how delicious he thinks these infants would be "whether stewed, roasted, baked or boiled" (NA 1049) or served in a "fricassee or a ragout" (NA 1049). He describes how the "carcasses" (NA 1050) of these babies could be nicely seasoned with "a little pepper or salt" (NA 1050) and "will be in season throughout the year" (NA 1050). Flaying the carcass and using the skin of these babies to make "admirable gloves for ladies, and summer boots for fine gentlemen" (NA 1050) is another suggestion he puts forward. He expands beyond just slaughtering the infants for food and leather products by suggesting the possibility of hunting the adolescents for sport. He dismisses this idea because he imagines the flesh of the adolescents would be too tough for eating and because hunting them would reduce the breeding stock. He also has concerns that "some scrupulous people might be apt to censure such a practice (although indeed very unjustly) as a little bordering on cruelty" (NA 1051). All of the gruesome imagery used in "A Modest Proposal" has earned it the reputation of being one of Swift's most potent attacks in his "war on a class of civilized people who often behave like animals" (McMinn 149). Joseph Conrad details a narrative of oppression emphasizing the horrible treatment of African natives during the colonization of the Congo. The Europeans

Writer Choice Example

Writer Choice Example Writer Choice – Assignment Example Intelligence brief on Iraq Intelligence Brief on Iraq Iraq: U.S. Steps up Bombing Raids in Anbar after Shiite Militias WithdrawSummary: The latest attack by the Islamic terrorist group ISIL targeting the Iraqi police officers , soldiers and their family at Anbar provinces called for more involvement of the United States in supporting the Iraqi military and police. Management of the conflict between Sunnis and Shiite is vital for the defeat of ISILDevelopment: The American led coalition that focuses on defeating ISIL fighters in the Anbar province Shiite militiamen in the battlefront would prompt more of Sunnis to support the ISIL group. This would further complicate the fighting in the area. The extremist group is already strong enough to gain some ground so support for them need to be curtailed. The U.S ambassador Stuart E. Jones warned tribal leaders at the province that the United States would halt their support if the tribal issue was not resolved by pulling out the Shiite fighte rs. Though the ambassador’s spokesman denied the conditions, Iraqi officials believe it to be the reason why the U.S has increased its airstrikes right after the withdrawal of Shiite militiasAnalysis: The fighting in the province is complicated by the tribal rivalries. There is a need to approach the conflict in the manner the U.S did so as to stop strengthening the main enemy-ISIL. The Iraqi military as much support to defeat the Islamic extremist. The Iraqi military is already marred by corruption and mismanagement and thus the American support is necessary. The Sunnis sees the Shiite as a direct rival and so many attacks have been carried out between the two. Trying to find a common ground that does not escalate the fighting is needed. ISIL is more vulnerable without the support of the Sunnis. Nordland, R., and F. Hassan. "Log In - The New York Times." N.p., 12  Apr.  2015. Web. 13  Apr.  2015. . Writer Choice Example Writer Choice – Assignment Example Environmental Resources The environment is a key sector of Indiana economy. The sector that comprises of mining, forestry, agriculture and fishing among others employ the majority of the population. Export from the sector earns the country foreign revenue. On the same scale, tax on the commodities raises the fiscal value. Environmental related activities also enable the infrastructural development and facilitate trade (Bergh 522). However, environmental resources are scarce. The unsustainable exploitation of the resources depletes the reserves and increases human vulnerability. Illegal and uncontrolled logging has the potential to destroy the Indiana forests. The deforestation will in turn affect paper printing and other forest-related economic activities. Mostly, depletion of the forest will lead to joblessness in the associated industries. Thus, challenge of uncontrolled logging affects diverse sectors of the economy (Bergh 542). Likewise, Indiana petroleum, coal, and gas extractio n earns the nation immense income through export and internal use. The sectors also employ the majority of the population, mostly the youths. In the event, that the services diminish, Indiana economy shall experience a challenge of sustaining energy, and power demands. In addition, the country shall lose earning from the trade of the commodities. Environmental resources act as a pillar of Indiana’s economic structure. The degradation of the resources will facilitate scarcity of the same. Usually, poor quality, inaccessibility, and inadequate environmental resources such as water or land propagate conflicts. The conflicts destroy the already created economic structures and promote human suffering. In addition, no financial investment takes place in conflict areas. In conclusion, the environment is a key column of the economy. Thus, the citizens should conserve it for economic prosperity. Work CitedBergh, Jeroen. "Evolutionary Thinking In Environmental Economics." Journal Of Ev olutionary Economics 17.5 (2007): 521-549. Business Source Complete. Web. 1 Apr. 2015. Writer Choice Example Writer Choice – Essay Example Pakistan Video Reflection Within the Middle East, freedom of speech and media has been restricted over the years by the state mainly on religious grounds. The recent banning of Facebook use in Pakistan is another step by the government to restrict the pictures of Mohammed that were considered blasphemous. I have noted that religious issues are taken very seriously within the region. Currently, the court, citizens, and religious leaders are embroiled in deliberations that have deep significance to the country. I think that providing a strict stand against the blasphemous defacement of Prophet Muhammad was the right thing to do in the face of Facebook’s move to create and allow such a situation to spiral out of control (Khan 11). Furthermore, such radical policies by the government are bound to pass a clear message that religious matters are considered very serious within Pakistan. I envision a situation where the Pakistan’s stand against blasphemy shall be mirrored by ot her Muslim states experiencing similar problems. While most protestors may be right in protesting against the trivialization of their deity, going to extremes and destroying property illustrated the extent to which Muslims disapproved of Western lifestyles. Regardless of the advancement in development and civilization globally, imposing a Western culture on Pakistanis through online social media was in itself a violation of the American principle of democracy and liberty. Furthermore, by targeting Western affiliated organizations and enterprises, Pakistani citizens made it clear that Western lifestyles were not welcome within the region owing to their actions that trivialized the Muslim religion. Western countries should seek to reconsider their attitudes towards other religions and cultures apart from Christianity.Work CitedKhan, Habibullah. Facebook Banned in Pakistan. ABC News. 19 May 2010. Print. Writer Choice Example Writer Choice – Essay Example Barrier to Communication Communication is an important practice in almost every aspect of humanlife. Diverse and dynamic factors influence effective and efficient communication. In particular, language plays a central role as far as communication is concerned. Language that is sexist, racist, and homophobic in nature creates a critical barrier to communication (Sue 47).Sexist language is a discriminatory language that focuses on the sex factor within a given communication context. This language creates a barrier to communication through gender categorization and isolation. In other words, it categorizes gender into men and women, and subsequently isolates one or the other based on the chosen preference. The affected party in that communication context feels left out or unwanted. This could create individual-based tension that inhibits effective communication.Racist language is prejudicial in nature, an aspect that creates superiority complex problem. For example, language that sugges ts white dominance over people of color is prejudiced. With one race feeling superior to the other, communication becomes a challenge especially within a setting where the two races interact.Sexual orientation influences communication in diverse and dynamic ways. Homophobic language is prejudicial against homosexual persons. In the communication context, this language results in personal attitudes that hinder communication-based interactions and relations. For example, the interaction between straight and homosexual persons could limit information flow or hinder information sharing.In conclusion, language that exhibits sexist, racist, and homophobic aspects creates barrier to communication. Such language affects how people interact or relate within a given communication context. With limited interaction and relation, the extent to which communication is effective becomes hampered.Sue, Derald. Multicultural Social Work Practice. New York: John Wiley & Sons, 2005. Print.

Who has more power, Executivce, Judicial or Legislative branch Term Paper

Who has more power, Executivce, Judicial or Legislative branch - Term Paper Example In addition, one organ of the government can intrude into the area that has been demarcated as that of the other organs. This is possible in instances that have been explicitly provided for or that are incidental to the powers conferred (Separation of Powers: Constitutional Plan and Practice). In practice, considerable strife persists between the daily functioning of these three organs of government. There is a continuous effort by every organ to prevail over the other organs, and the executive is most active in such endeavors. Executive power in its entirety is vested with the President by the Vesting Clause of Article II of the US Constitution (Separation of Powers: Constitutional Plan and Practice). This has generated considerable debate in the country. These three branches frequently function in a manner that shows considerable overlapping of powers. Consequently, it would be more appropriate to term them as intertwined organs. For instance, Congress has to approve of the appointment of prosecutors of the Executive and judges of the Judiciary. In addition, Congress can impeach these prosecutors and judges (leg11). Furthermore, the Executive branch on several occasions is actively involved in altering laws, which constitutes a legislative function. Moreover, the Judiciary sets precedents and interprets laws, which is akin to making laws, and this constitutes a legislative function. In addition, the Executive branch consists of a number of departments that make regulations and judge people who breach regulations. This indicates that the Executive, on occasion, takes upon itself the powers of the Legislature and the Judiciary (leg11). The separation of powers doctrine was formulated with the express intent that there should not be an excessive concentration of power with any single branch of government. This was to be ensured, with greater emphasis, in the context of the

Learning Strategies Rely Heavily on Employee Involvement Essay

Learning Strategies Rely Heavily on Employee Involvement - Essay Example The generally practiced HR policies of Equipos included regular training, communication, setting of lucid and consistent objectives, high wages, acknowledgment for accomplishments, team works, flat organization structure, in addition to a learning-oriented organizational culture. These factors motivated the employees to perform and adhere to the management practices, which enabled Equipos to develop into a learning organization. Contribution This study can be beneficial for comprehending how in spite of cultural differences between the parent company and the subsidiary, the organization can efficiently accomplish its business strategies with the help of its employees’ participation by motivating them. Keywords Motivation, Culture, Employee Participation, HR Practices, Management Practices. Table of Contents Abstract 2 Introduction 5 Discussion 6 Conclusion 12 References 13 Introduction The modern day organizations are striving hard to sustain their market position in the preva lent competitive business circumstances and gain a competitive advantage over their peers. In doing so, a large number of business organizations are shifting their orientation towards management approaches that encourage organizational learning. It had been observed that multinational corporations (MNCs) that are focused towards global learning have attained competitiveness and agility to handle the escalating intricacies of the global business environment (Bartlett & Ghoshal, 1989). However, when the MNCs employ learning approaches in their subsidiaries that are located in foreign lands, it is important for these MNCs to comprehend the issues that could impact the execution of various management practices that assist learning. Some of the major issues that could impact the execution of the management practices are difference in culture, and other environmental aspects such as socioeconomic, political, educational, and legal issues (Adler, 1997; Farmer & Richman, 1970; Negandhi & Pr asad, 1971). Hence, while spreading the learning practices to their subsidiaries, it is essential for the management of the MNCs to recognize the extent to which miscellaneous issues together with, but not restricted to the domestic cultural principles, have an effect on the transferability of diverse management practices. Managers should be aware of what issues might aid the accomplishment of learning strategies that initially seem to be contrary and mismatched with the culture of a nation. Gomez (2004:3) had stated that â€Å"Learning strategies rely heavily on employee involvement†. Gomez (2004) had stated so in his article, where he discussed the case of an American MNC and its Mexican subsidiary ‘Equipos’. Equipos had effectively taken up the attributes of a learning organization from its US based parent organization. This is in contrast to the widely perceived notion that the employee participation and other management practices that are related to a learni ng strategy are generally incompatible in the cross-cultural context. The paper essentially accentuates on how the employees were encouraged to involve themselves in the learning organisation atmosphere of Equipos. In the process of discussing the strategies employed by the management of Equipos, the paper also draws on the theories of motivation as well as cross-culture. Discussion It is

Graceland Essay Example | Topics and Well Written Essays - 1000 words

Graceland - Essay Example him a jail sentence twice and even landing him on the death row; it was only with the help of the intervention of his friends that he was able to escape a politically motivated execution. He migrated to the UK where he earned his Master’s in Gender and Culture from Birkbeck College in London and later an MA in English and a PhD in literature and creative writing from the University of Southern California. Abani later went on to become professor for creative writing and the University of California. Chris Abani has been called as one of the so called third generation of Nigerian authors, the ‘children of the post colony’, he is a breed of writers whose works have become integral to the publishing world of today. In this novel Abani leverages his unique perspectives of African and Western cultures in the context of multiculturalism, globalization and neocolonialism. One of the key compelling factors of this novel is its multifaceted approach that challenges and questions western and particularly American cultural, economic and colonial intervention into a globalized Africa. There is a richness in the novel which stems from Abani’s own multicultural perspectives and wealth of experiences from both within and without the power structure that offer a nuanced and complex portrait of modern day globalized Africa. In this regard Graceland shares a niche with such novels as Helen Oyeyemi’s ‘The Icarus Girl’, Sefi Atta’s ‘Everything g ood will come’, Unoma Azuah’s ‘Sky High’ all of which integrate Western and Nigerian themes in their quest to project a unique perspective of nuanced Nigerian culture in the light of the triple themes of Neocolonialism, multiculturalism and globalization. The resulting product is singularly unique in its depiction of intercultural themes, of an ethno-cultural fusion that represents the new age of integrated globalized hybridity so characteristic of the modern literary era. The novel is set in a Nigeria parallel to

Alkylation Process For Production Of Motor Fuels Environmental Sciences Essay

Alkylation Process For Production Of Motor Fuels Environmental Sciences Essay Alkylation is a process for chemically combining isobutane with light olefinic hydrocarbons, typically C3 and C4 olefins, (e.g. propylene, butylene) in the presence of an acid catalyst, usually sulphuric acid or hydrofluoric acid. The product, alkylate (an isoparaffin) has a high-octane value and is blended into motor and aviation gasoline to improve the antiknock value of the fuel. The light olefins are most commonly available from the catalytic crackers. Alkylate is one of the best gasoline blending components because it is a clean burning, very low sulphur component, with no olefinic or aromatic compounds and with high octane and low vapour pressure characteristics. 1. Introduction 1.1 Alkylation Alkylation is a process for chemically combining isobutane with light olefinic hydrocarbons, typically C3 and C4 olefins, (e.g.propylene, butylene) in the presence of an acid catalyst, usually sulphuric acid (H2SO4) or hydrofluoric acid (HF). The product, alkylate (an isoparaffin) has a high-octane value and is blended into motor and aviation gasoline to improve the antiknock value of the fuel. The light olefins are most commonly available from the catalytic crackers. Alkylate is one of the best gasoline blending components because it is a clean burning, very low sulphur component, with no olefinic or aromatic compounds and with high octane and low vapour pressure characteristics [1]. 1.2 Advances in alkylation technologies The alkylation process will continue to be a favoured technology for producing clean fuels.MTBE(methyl-tert-butyl ethanol) phase out in the USA, implementation of the latest european specifications, enlargement of the EU and adoption of cleaner fuels specifications worldwide are major drivers for refiners requiring more, high octane, gasoline blending components that do not contain aromatics, benzene, olefins and sulphur. Also as the types of gasoline engine in use worldwide become more uniform, there will be a general decline in the markets for low octane gasoline requiring more components to be upgraded to high quality fuel. Table  1 shows the major technical and mechanical advances. Reactor design improvements are one of the most important developments. The early plants used a pump and time-tank reactor system which was designed to mix the reactants intimately with the catalyst and to remove the exothermic heat of reaction for temperature control [2] .It is required that for the desired reactions to continue with the removal of the unwanted reactions, good mixing of higher concentrations of dissolved isobutane in the acid phase is necessary. Since the early reactors were inadequate in this respect, new reactor designs evolved which improved the degree of acid-hydrocarbon contacting. The importance of good temperature control was also realized in the course of time as commercial experience was gained. Regulating the temperature of the reaction mixture in the suitable range was essential for good alkylation. Inadequate temperature control resulted in decreased alkylate yields and octanes and increased a cid consumption. Therefore, to avoid these penalties the new reactor designs included improved temperature control techniques as well as improved mixing. The two most commonly used reactor systems which grew out of the reactor development work for H2SO4 alkylation are the Stratford Engineering Companys Stratco contactor and the M. W. Kellogg Corporation Cascade reactor were bubbled up through liquid HF. There have been improvements in the preparation of feed and this has given rise to growth in alkylation technology [4, 5]. The ability to design better fractionators has made higher quality feedstocks available, and feed pretreatment facilities have been developed to remove water, mercaptans, sulfides, and diolefins effectively. Bauxite treating, hot water washing, and electrostatic precipitation are some of the significant developments which have improved product quality and reduced fouling and corrosion in downstream equipment. The sulfuric acid recovery process (SARP), developed to reduce the acid consumption in H2SO4 alkylation units was another contribution to alkylation technology. In this process the spent acid from an alkylation unit reacts with a portion of the olefin feed to form dialkylsulfates. The dialkylsulfates are extracted from the reaction mixture with isobutane, and the extract is charged to the alkylation unit. Table  I: Advances in alkylation technology [3] 1) Improved reactors A) better mixing B) better temperature control 2) Recognition and control of operating variables 3) Improved feed preparation 4) Improved product treatment 5) Sulfuric acid recovery process 6) Catalyst promoters 7) Mechanical and construction improvement 2. Types of alkylation processes The alkylation process can be divided into the sulfuric alkylation process and the hydrofluoric acid alkylation process, indirect alkylation by acidic resin, indirect alkylation by solid phosphoric acid and olefin hydrogenation. 2.1. The sulphuric acid process This process uses sulphuric acid as the catalyst and its feedstock are propylene, butylene, amylene, and fresh isobutane. Feedstocks are fed into the reactor which is divided into zones, each containing sulfuric acid, isobutane and olefins feed. The reactor product contains hydrocarbon and acid phases which are split in the settler; the hydrocarbon phase is washed with caustic and hot water for pH control and then depropanized, deisobutanized, and debutanized. The alkylate product so formed can then be used for motor fuel blending or for producing aviation grade blends. The isobutane goes back to the feed. Figure  1: Acid catalyzed isobutene dimerization to 2,  4,  4-trimethyl-1-pentene and 2,  4,  4 ­trimethyl ­2-pentene by the standard Whitmore-type carbocation mechanism [3]. 2.2 The hydrofluoric acid process This process employs hydrofluoric acid as the catalyst. The two types of hydrofluoric acid alkylation process commonly used are the Philips and UOP (a Honeywell company) processes. While Philips uses a reactor/settler combination system, UOP uses two reactors with separate settlers [2]. The major differences between sulfuric and hydrofluoric alkylations (HF) are temperature and acid consumption. Sulfuric alkylation requires refrigeration to maintain a low reactor temperature. The acid consumption rate for sulfuric alkylation is over a hundred times that of HF [8]. Figure  2: Aliphatic alkylation mechanism with hydrofluoric acid as catalyst: (a-b) initiation by addition of HF to the olefin and in the case of a sec.  butylcation, hydride  transfer from isobutane to produce a tert.  butyl cation, (c) olefin addition to the tert-butyl cation, and (d) hydride transfer form isobutane to yield alkylate and regenerate the tert-butylcation [3]. Table  II: Research Octane Number (RON) and Motor Octane Number (MON) of alkylates typically produced by HF alkylation of isobutane with various olefins [3]. Olefin feed RON RON + MON / 2 MON Propene 91 92 89.5 90.0 1-butene 94.4 91.6 2-butene 97.8 94.6 Isobutene 95.9 93.4 Pentenes 90 91 93.4 n-pentenes 82.5 Table  III: Research Octane Number (RON) and Motor Octane Number (MON) of alkylates produced by H2SO4 alkylation of isobutane with various olefins at 9-10  °C, 94-95 % H2SO4 concentration, and isobutane:olefin ratio of 7-9:1 [3] Olefin feed RON MON Propene 89.0 87.1 n-butene 97.8 93.9 Isobutene 93.2 90.3 n-pentene 91.0 88.0 Isopentene 91.2 88.8 2.3 Indirect alkylation by acidic resin This process employs the use of a polar solvent to limit the activity of the acid resin in order to improve the dimerization selectivity. High conversion of isobutene can be obtained at low temperature usually less than 100  °C [8, 9 12]. On an industrial scale, the recovery of the polar solvent (tertiary butyl alcohol) could serve to regulate the product distribution and also to reduce the amount of oligomer formed during production to less than 10 % [8]. The alkylate produced from this technology has a research octane number (RON) of 99  Ã‚ ­Ã‚  101 and motor octane number (MON) of 96  Ã‚  99. 2.4 Indirect alkylation by solid phosphoric acid The principle of indirect alkylation by solid phosphoric acid (SPA) is the same as by acidic resin catalysis; the difference being that dimerization over SPA follows an ester-based mechanism [13]. Heavy oligomer formation is mechanistically limited, [10] because the strength of the phosphoric acid ester bond decreases with increasing carbon number of the olefin. Indirect alkylation by SPA is carried out in two steps: selective dimerization of isobutene (from C4 streams) to form diisobutene; followed by hydrogenation to form the saturated product isooctane. Selectivity problems and catalyst deactivation hinder the isobutene dimerization reaction. Because this reaction decides the quality and properties of the alkylate formed, it is a crucial step in this process. The C4 stream, consisting mainly of isobutene, n-butane, isobutene, and n-butenes, is fed to the dimerization reactor, where isobutene is dimerized selectively in the presence of SPA catalyst. The reaction is exothermic, and heat must be removed to avoid temperature rises that can lead to the formation of undesired oligomers. These oligomers have relatively high molecular weights and boiling points and are not suitable as gasoline blends; they also rapidly deactivate the catalyst. Depending on the catalyst, an appropriate solvent may be needed to increase the selectivity toward the dimers. At higher operating temperatures the isobutene derived alkylate quality quickly deteriorates due to trimerization and cracking [11]. Propene forms a stronger ester bond with the phosphoric acid than the butenes, and it will become the dominant carbocation source [12]. The product stream from the reactor is fed to a distillation column, where dimerized and heavy products are separated from the unreacted C4 components and solvent. The dimer is then saturated in a separate reactor to form alkylates in the presence of a hydrogenation catalyst. In order to obtain alkylate quality hydrogenated products from an n-butene rich, isobutene lean feed, the reaction temperature should be less than 160  °C and the feed should not contain more than 5 % propene or 10 % pentenes. 3. Flow diagrams of direct and indirect alkylation process Figure  3: Block flow diagrams of the direct alkylation (HF and H2SO4 catalysed alkylation) configurations evaluated [3]. Flow diagram  1: This is the base case for direct alkylation, using a straight run Iron-Based High Temperature Fischer-Tropsch (Fe-HTFT) C4 feed. There is little isobutane in the straight run feed, which constrains the alkylate yield. Flow diagram  2: In order to overcome the constraint imposed by the low straight run isobutane content of C4 feed, a hydroisomerization unit is included in this two-step flow diagram to convert the straight run n-butane to isobutane. The hydroisomerization unit has an internal recycle, with an overall high isobutane yield. Although the alkylate yield may have been considerably improved compared to the base case, most of the C4 olefins have not been converted. Flow diagram  3: The ratio of paraffins to olefins necessary for direct alkylation can be balanced by hydrogenating some of the C4 olefins to C4 paraffins in order to increase the alkylate yield. Flow diagram  4: The alkylate yield may be further increased by using propene as the alkylating olefin. Propene is more abundant than the C4 hydrocarbons in straight run HTFT feed, which implies that all the hydrocarbons can be hydrogenated and hydroisomerized to isobutane for alkylation with propene. In this case an alkylate yield above 100 % based on the C4 feed can be obtained, but at lower octane number than with C4 material only. Figure  4: Block flow diagrams of the indirect alkylation (acidic resin and solid phosphoric acid dimerization) configurations evaluated [3]. Flow diagram  5: It consists of acid catalyzed dimerization followed by hydrogenation. The direct conversion of isobutene in straight run HTFT syncrude with an acidic catalyst has a low alkylate yield (8 %), since only 8 % of the C4 olefins are isobutene. However, this alkylate has an octane number of almost 100. Flow diagram  6: By use of skeletal isomerization, the alkylate quality and yield of n-butenes to isobutene can be improved. The n-butene conversion in the case of acidic resin dimerization is very low, and it is best to isomerize all n-butenes to isobutene. This results in an alkylate yield of 81 %. 4 Product yield and quality In a fuels refinery there is an incentive to convert normally gaseous products into liquid transportation fuels. The quantity and the quality of the liquid fuel being produced are both important, and in terms of alkylate production, the quality is related to the octane number (ON) (1/2) RON + (1/2) MON) of the motor-gasoline. The investment economics is refinery dependent, with octane constrained refineries putting a premium on quality, while refineries with an unsaturated market putting a premium on volume. Table  IV: Alkylate yield and alkylate octane number calculated for the indirect alkylation flowschemes shown in figure  4 [3] s/n Dir.alkyl.fowscheme Alkyl.tech Alkyl.yld(m%C4) Oct.no.(1/2)RON+(1/2)MON 1 Base  case  straight  run HTFT HF H2SO4 2 2 94 96 2 Case  1  +  C4 hydroisomerisation HF H2SO4 21 20 94 96 3 Case  2  +  butane hydrogenation HF H2SO4 102 101 94 96 4 Case  3  +  propene alkylation HF H2SO4 197 189 91 88 The alkylate yield is based on the mass of alkylate produced per mass of total straight run high temperature Fisher Tropsch  C4 cut material. Table  V: Alkylate yield and alkylate octane number calculated for the indirect alkylation flowschemes shown in figure  3 [3] s/n Indir.  Alkyl.  flowscheme Dim.  tech Alkyl.  yld  (m%C4) Oct.no(RON+MON)/2 5 Base case straight run HTFT Acidic  resin SPA 8 72(90)b 99 87 6 Base case + skeletal isomerisation Acidic  resin SPA 81 85 99 99 The alkylate yield is based on the mass of alkylate produced per mass of total straight run high temperature Fischer-Tropsch  C4 cut material.b yield including coproduced kerosen 5 Environmental aspects The environmental burdens due to the treatment of free hydrofluoric acid (HF) losses from an alkylation unit cannot be overlooked. The reality is that hydrofluoric acid losses from the unit do occur through side-reactions, forming organic fluorides, which become entrained in product streams, and through direct entrainment of free HF in a heavy hydrocarbon waste stream [6, 7]. The environmental aspects associated with the liquid phase direct alkylation processes led to the development of solid acid direct alkylation. From an environmental stand point, indirect alkylation is preferred to direct alkylation and that flowscheme  5 (figure  4) is the most environmentally friendly [3]. 6 Conclusion It was found that the choice of technology depended on the different refining priorities, namely, the following: (a) Least complexity, (b) Highest alkylate yield 7 Literature [1] Encyclopedia of Earth Home page. http://www.eoearth.org/ article/alkylation_in_petroleum_refining (accessed Aug.30, 2010) [2] Albright, L.F.; Comparison of Alkylation Processes: Chem.Eng., 209, Oct.  10, 1996. [3] Wang, Y.; Subramaniam, B., 6874 ,Ind.Eng.Chem.Res., Vol.47,number  10, 2008. [4] Albright, L.F.;  ´Alkylation Processes Using Sulfuric Acid As Catalyst ´, Ibid, 143, Aug.  15, 1997. [5] De Klerk, A.;  ´Isomerisation of 1-butene to isobutene at low temperature, Ind.Eng.Chem.Res., 43, 6325, 2004. [6] Occupational Safety and Health Administration Homepage. http://www.osha.gov/ dts/osta/otm/otm_iv/otm_iv_2.html (accessed Aug.31, 2010). [7] Warren, R.T.;  ´Alkylation and Isomerisation ´, oil and gas journal, vol 97, Issue  4, Jan.26, 1999. [8] UOP  Home  page. http://www.uop.com/objects/NPRASpr2003HFAlkyd.pdf / Article/advances in hydrofluoric (HF) acid catalyzed alkylation (accessed Sept.  14, 2010). [9] Kamath, R. S.; Qi, Z.; Sundmacher, K.; Aghalayam, P.; Mahajani,S. M.,  ´Process analysis for dimerization of isobutene by reactive distillation ´, Ind.Eng.Chem.Res. 45, 1575, 2006. [10] De Klerk, A.  ´Reactivity differences of octenes over solid phosphoric acid ´, Ind. Eng. Chem. Res. 45, 578, 2006. [11] De Klerk, A.; Engelbrecht, D.J.; Boikanyo, H.  ´Oligomerization of Fischer-Tropsch olefins: effect of feed and operating conditions on hydrogenated motor-gasoline quality ´, Ind. Eng.Chem. Res. 43, 7449, 2004. [12] De Klerk, A.  ´Distillate production by oligomerization of Fischer-Tropsch olefins over solid phosphoric acid ´, Energy Fuels, 20, 439, 2006. De Klerk, A.;  ´Isomerisation of 1-butene to isobutene at low temperature ´, Ind.Eng.Chem.Res., 43, 6325, 2004. [13] Nelson, W.L., McGraw-Hill,New, petroleum refinery engineering third edition, p  660, 2003.

Abner and Sarty Snopes in Barn Burning :: Barn Burning Essays

Abner and Sarty Snopes The nature of the relationship between father and son in William Faulkner's Barn Burning is displayed in the first paragraph of the story. In general a father-son relationship would be built on genuine respect, love, loyalty, and admiration. These building blocks were absent in Abner and Sarty Snopes relationship. Sarty's loyalty to his father appeared to come from a long time fear of the consequences of not obeying his father's commands. The "nigger" that could place the blame on Abner was not to be found. Was Faulkner inferring by this statement that the individual had been killed? If Abner had so little moral value to destroy a man's property, surely to protect himself from persecution he could destroy a man's life. Sarty knew he "smelled cheese, and more." He smelled the "fierce pull of blood." His father's blood, the blood of the family name, Snopes. Sarty knew he was also the son of the "barn burner." A name he heard hissing as they passed by boys in town. Sarty fought to defend his father and when hurt, he seemed to need the blood to remain for a while as a reminder of why he stayed with the man. Sarty viewed his father at times as "bloodless" and cut from "tin." Sarty could usually convince himself why his father was this way. The fact that he had to be a horse trader for four years hiding from the blue and the gray armies to exist by stealing or "capturing" as he called it, horses. Was Sarty to become a man like his father? It seems to be the fear that Sarty may have worried about many times. Young boys usually acquire the desire at sometime in their life to simulate their fathers'actions, perspectives on life and mannerisms. Fathers are examples to how they would like their sons to be. Abner probably thought it was the only way to be. Abner's past was not Sarty's, his future was not to be Sarty's either. For their views on life and the people in it were quite different. Abner Snopes looked at the mansion of Major de Spain as a symbol of inequality. A fact that he had too much and Abner had so little . Sarty looked at the vast mansion as a picturesque scene of "the grove of oaks and cedars and flowering trees and shrubs" almost as if it was a rerun of something he had was coming to him.

Journal on “A Good Man Is Hard to Find”

Basically the main point of the story, A Good Man Is Hard to Find, is that the modern society has drastically degenerate over the past years and that the only way for it to change is for people to repent and renew their faith in God. In addition, the author, Mary Flannery O’Connor, claims in her story that the most of the youth today no longer has moral values unlike the previous generations. In other words, the story is also a comparison between past and present societies and generations.To illustrate her points and show her comparisons, the author used the characters as symbols of the past and present societies. The grandmother represents the past generation in which people were more disciplined and showed more respect as compared to the present generation.This difference between the two generations was shown at the beginning of the story wherein the grandmother failed to persuade her son’s family to go to Tennessee instead of Florida. The mere fact that her sonâ€⠄¢s family chose an alternate path on their way to Florida, which resulted in their murder at the hands of a young man and his gang, shows that the generation today tends to stray from the path that they should be taking.Basically, the point of the author is had the family remained on the main road or had they went to Tennessee instead of Florida, they would not have been killed. On the other hand, the murderer, a relatively young man called â€Å"the Misfit† in the story, according to the author, symbolized the present status of the youth today— misguided and violent. Before the Misfit killed the grandmother, she tried to convince him that he was a good man. In the end, however, the Misfit refused to listen to her and shot her three times in the chest.The author was very effective in conveying his message that the values of the generation today, particularly, the youth, have significantly deteriorated. In addition, she also convincingly showed how the present society lacks faith as depicted in the Misfit’s refusal to believe in Jesus in his conversation with the grandmother.

Jane Eyre and Victorian Women Essays

Jane Eyre and Victorian Women Essays Jane Eyre and Victorian Women Paper Jane Eyre and Victorian Women Paper who wrote Jane Eyre as Currer Bell and Mary Ann Evans who wrote Middlemarch as George Eliot two of the novels that we will be talking about. Jane Eyre Jane feels exiled and ostracized at the beginning of the novel, and the cruel treatment she receives from her Aunt Reed and her cousins only increases her feeling of alienation. Charlotte Bronte may have created the character of Jane Eyre as a means of coming to terms with elements of her own life. Jane voices the Bronte s opinions on religion, social class, and gender that were seen as radical in the Victorian era. Jane Eyre could be seen as an earlier example of a feminist- similar to the Suffragists that came to prominence later on in the Victorian era since they held similar ideologies. Helen Burn serves as a foil to Jane- much like Isabella Linton did to Catherine. She is often self-negating despite her intellectual maturity Unlike Jane she believes that the best way to tackle the injustice of society, as seen by the treatment of the girls at Lowood, is by having faith in Gods judgement. She believes that God will be the ones to punish the evil. Somewhat representative of the religious morality that still remained in the rural areas, unlike the cities of the Victorian era where debauchery was rampant. Jane is different to her in the sense that she doesnt hold such blind faith- she wants to find happiness and love in this world, though she does count on the support of God. Conclusion One can see that in Victorian literature there were perhaps two distinct types of women portrayed. There were the conventional characters such as Helen Burns and Isabella Linton who represented the archetypal Victorian woman to some extent. The conventional characters often displayed qualities such as refinement and a desire to obtain a high social status. Other conventional characters represented women lower down the social hierarchy and tended to be blindly religious and believe in purity and chastity. These characters tended to act as foils, however, to the unconventional figures of focus such as Jane Eyre or Catherine Earnshaw. These characters were often rebellious and made it their aim to break down the barriers that blocked the development of women as independent members of society. These characters were defiant in their aims- be it love, the resolving of injustices or simply the desire to be free from the prison that was Victorian society.

Persuasive Essay Essays - Roswell UFO Incident, Free Essays

Persuasive Essay Essays - Roswell UFO Incident, Free Essays Persuasive Essay December 16, 1997 U.F.O., extra terrestrials and aliens do they really exist? Is there a government conspiracy? Why can so many people swear to have been abducted or seen flying saucers and all describe the same thing and be wrong? For many years people have been fascinated with creatures from other planets. Many shows and movies have these types of subjects, such as, ""X-Files,"Men In Black," "Independce Day," "Star Wars," and a classic , "E.T." There have been many sightings, for example, the Roswell incident, over 50 years ago. Little men with a round, bald head, beatty eyes, 3 feet tall, that hover 2 feet above the ground, is the most commonly described alien. Can there really be other beings capable of reaching the planet earth? Many people would say "There are no such things," like Cory stated, because of some insignificant reasons. For example, there is no type of fuel on this planet or is known by humans to have the capabilities of taking something from one galaxy to another, but aliens are not on from the earth and where they come from such a fuel may be readily available for them to use. Many others like to say that U.F.O.s have not been pictured or documented, or that really people are say it is just mearly swamp gas, or possibly a weather balloon. The claims of sightings comes from ordinary people and are in perfect mental health. Mrs. Engler, one of my friends mother, believes she saw a U.F.O. one night, and when she told her husband what she saw, he thought she was crazy. The next morning, however his mind changed when he saw a pictured of what Mrs. Engler was describing. Another excuse some people like to say is that these sight ings are mearly just hoaxes to occupy the minds of the citizens set up by the government to coverup some other kind of scandal. Realistically, it would be nearly impossible to pull of these kind of stunts for so many years and never get caught. On July 3, 1947, rancher W.W. "Mac" Brazel came across the wreckage of a crashed craft on one of his sheep pastures.(2) He showed the strange debris to some neighbors, then alerted the sheriff in Roswell. Over the next few days, the U.S. Army Air Force cleared away the wreckage, and on July 8 issued a press release identifying it as a crashed flying saucer. The next day, the government said it had been mistaken; it was actually a crashed weather balloon. This summer, Roswell marks the anniversary of the crash and 50 years of mystery, investigations, government secrecy, conspiracy theories and allegations of cover-ups.(1)

A past future city vision, explaning what the main ideas were and Essay

A past future city vision, explaning what the main ideas were and commenting on the possible sucess it may or may not have had as a sustainable - Essay Example d and therefore it is not surprising that a common theme in the visions of future is addressing the challenges of growth and development of cities, without endangering the surrounding environment and employing sustainable natural resources. Built into these visions were attempts to address the issues of production of resources, its consumptions, and the threat of rising sea levels due to global warming (Ng, 2008). The vision for Washington D.C. includes the use of the military forts surrounding the city that defended it in the past to bring life to the city in the future. Sinuous towers are envisaged on these forts to enable harvesting of wind, solar energy and rainwater and the production of food through the use of hydrophonic farms. Food supply will be further augmented through communal farming on the greenway that will be created in the present avenues of the city (Ng, 2008). Addressing transportation requirements in a unique way is seen in the vision for San Francisco, based on the use of Hydro-net consisting of walls made of carbon nanotubes. The underground Hydro-net is a network that transports individuals, vehicles, water and energy in the city. The Hydro-net also acts as a resource production system with hydrogen-producing algae farms, fog catchers to collect air moisture, and water extractors to collect fresh water from an aquifer below the city (Ng, 2008). For Atlanta the vision includes the reintroduction of treated water from the old sewage system around the ground to produce a natural waterway that flows through city. The surrounding forests would be allowed to creep into the city reducing the city grid and creating new hybrid environments. The idea here is to restore the natural systems to offset the burden of the man-made infrastructure of the city (Ng, 2008). While such a competition may result in what may appear as far fetched solutions for the development, they do provide ideas and solutions for the man made problems in the cities. An example

Reflection Essay Example | Topics and Well Written Essays - 500 words - 90

Reflection - Essay Example He argues that all black people are forced to be painfully aware of the color of their skin. In fact, he holds that blacks are forced to perceive the whole world through the lens of their skin color. We regularly feel that the migrant story is one of a kind to individuals who have left their homes. However, for the speaker it has progressively turned into an account of individuals who have lost something vital to who they are and need to rehash themselves and choose who they are in the wake of that misfortune. The thought of an immigrant is an exceptionally political term for Mengestu. It does not exist as a genuine meaning of a sure collection of individuals. He recalls living in France for quite a long time and being called an expatriate, not an outsider. In fact, the speaker speaks a lot about the status of an â€Å"expat†. He states that it is amusing how one educated person is actually an expatriate in any country of the world, rather than an immigrant or even a refugee. The thought that one can just claim one space for oneself appears a tiny bit foolhardy, particularly given the outcomes of the diaspora: How we regularly live in more than one place nowadays, and the way that not very many of us have a solitary personality. Mengestu emphasizes that he loves the word â€Å"diaspora†, as it implies the meaning of an individual who has more than one cultural identity.

St. augustine rejected the theories of manicheanism.research this Essay

St. augustine rejected the theories of manicheanism.research this gnostic religion in more detail.what does it teachHow is it diiffernt than Christianity and w - Essay Example The fortuitous discovery of Manichean manuscripts in Turfan in the beginning of the twentieth century has thrown light on the history of the religion and its’ founder. Mani was born in Mardinu, a village in Babylon, in 215 – 216 A.D. to Fatak Babak and Marmajam, of noble Iranian lineage. Mani was a honorific and his true name does not survive, although it is postulated to be Shuraik. At twelve, Mani apparently had a revelation, in which the angel, ‘At Taum’ or ‘the Twin,’ urged him to embrace chastity, and later, to spread the doctrine of his new religion to others. On March 20, 242 A.D. when Sapor 1 was crowned King of Babylon, Mani proclaimed the birth of his new religion to the public: â€Å"As once Buddha came to India, Zoroaster to Persia and Jesus to the lands of the West, so came in the present time, this prophecy through me, the Mani, to the land of Babylonia† (Arendzen, The Circle of Ancient Iranian Studies Web site). Maniâ€⠄¢s teachings found little acceptance in Babylon, until he gained access to the royal court. Later, he was exiled and spread his message to foreign lands, as afar as India and China. He was reinstated in court by Ormzud in 274. However, the machinations of the Zoroasterian priests led to King Bahram ordering him to be tortured and killed in 276 - 277. His corpse was publicly flayed, stuffed and crucified as a deterrent to other followers of this ‘heretical religion.’ The teachings of Manicheanism centered on the distinct dualism of mind and matter, of light and darkness, of good and evil. Salvation can be attained by liberating light from the engulfing darkness. Mani used an effective combination of myth, preaching and reasoning to spread his new religion. At the origin of the universe, the eternal Paradise of Light extended limitlessly towards the North, West and East, presided over by the Father of Greatness and

Differentiating Between Market Structures Essay Example for Free

Differentiating Between Market Structures Essay Using the virtual organization of Kudler Fine Foods, evaluations will be made to determine market structure and competitiveness. Kudler Fine Foods current strategic plan for 2003, marketing overview, and market surveys will provide information to evaluate how Kudler competes in its market and where its strengths and weaknesses are located. Based on the evaluation of Kudler Fine Foods an applicable market structure will be determined and the structures effects on the organization and its long-term profitability. Recommendations will be made for Kudler Fine Foods while comparing real-world organizations. Kudler Fine Foods Located in the San Diego area, Kudler Fine Foods has three locations offering imported and domestic specialty foods. Founder, Kathy Kudler found the joy of gourmet cooking to be a business opportunity and opened the first store in 1998. The first year of business was profitable and paved way to the opening of two additional stores. Shopping the world for the finest of products allows Kudler Fine Foods to offer the finest of wines, foods, and related goods. It is Kudler Fine Food’s mission to provide these fine selections coupled with knowledgeable, experienced, and helpful staff to create a pleasing shopping experience (Virtual Organization Portal, 2007). Strategic Plan 2003 To provide Kudler Fine Foods mission while staying competitive, profitable, and delivering the goods known for, strategic plans are necessary. In 2003 a strategic plan was generated, within the plan traditional supermarkets were thought of as competition. Albertsons, Vons, and Ralphs advertised specialty foods similar to Kudler Fine Foods in the area of meat and produce. However, Kudler stays competitive by attracting specific customers cooking gourmet. While competitive stores offer similar food, they do not offer the same customer service, gourmet accessories, and foods Kudler offers. Whole Foods and Trader Joe’s offer similar product but aim to gain customers focused on healthy lifestyles not the gourmet experience. Foreign food stores are not a large competitor, they to do not focus on the gourmet experience. While foreign food stores may have particular ingredients, they lack the competitive advantage of selection, service, expertise, or tools Kudler Fine Foods provides. According to 2003s strategic Plan Kudler Fine Foods customers are less price conscious than competitors (Virtual Organizations Portal, 2007). There is no direct competition although there are competitors trying to gain Kudler’s customer base. The combination of services and goods Kudler Fine Foods offers sets it apart from competition. Kudler Fine Foods uses its differentiated goods, atmosphere, knowledgeable services, intimate customer loyalty, and expansion of goods and services to stay competitive within the market. Ultimately it is the gourmet experience that makes Kudler Fine Foods a competitive force in the market. Marketing Overview Experiencing significant growth, Kudler Fine Foods looks to increase the profitability and loyalty of consumers and expand services. Kudler is strategically increasing profitability and loyalty of its customers by increasing internal efficiency, enacting a frequent shopper program, and expanding the services offered. Using a frequent shopper program customer purchases shopping behaviors are tracked and refined so applicable products can be offered to valued customers. Frequent shoppers will be offered points for shopping to redeem rewards to maintain store loyalty. To expand services Kudler offers exclusive upscale events in the store and in the comfort of customers own homes, which increases word-of mouth marketing, customer loyalty, and social networking. In addition to expanding services and offering frequent shopper programs to increase revenue Kudler Fine Foods focuses on reducing costs by increasing efficiency. Using a large department store to benchmark, Kudler is engaging in developing employees through training programs and upgrading software systems. Costs are reduced by minimizing purchases while maintaining adequate amounts of stock. Using information retrieved form the frequent shopper program and the â€Å"dollar value and profit margin per transaction† orders are placed to best capture customers needs while tracking sales data for better forecasting, merchandise selection, and inventory management (Virtual Organizations Portal, 2007, para.5). The store advertises the same sales and merchandise for the three stores and coordinates to maintain enough inventories within each store location to maintain a customer service level of 95% (Virtual Organizations Portal, 2007). Like other retail stores customer satisfaction is a prime marketing tool but so is the ever changing gourmet items offered in the stores. New items are introduced regularly into the store; Kathy looks to competitors for pricing strategies and product comparison to market the new goods. While Kathy looks to competitors her customer differs from other markets in the area, they look for a gourmet experience. Market Surveys Kudler Fine Foods conducted market surveys in 2010 and 2011to collect data from consumers. The surveys help to identify opportunity, measure success, and identify strengths and weaknesses within the organization. The 2010 survey indicated that there was not a good selection of products present in the store. This was an area of weakness and an opportunity to improve; the 2011 survey showed an increase of satisfaction in the selection of products presented in the store. Once a weakness, the surveys measure success in the increase of product selection from 2010 to 2011. Surveys identify store hours, atmosphere, merchandise satisfaction, and knowledgeable service representatives as Kudler Fine Foods strengths. Weaknesses include merchandise displays and in 2010 selection and overall store satisfaction. The marketing surveys show improvements from 2010 to 2011 in both strengths and weaknesses indicated by customers (Virtual Organizations Portal, 2007). Kudler Fine Foods Market Structure Kudler Fine Foods is a monopolistic competition market structure. Within a monopolistic competition market structure there come both positives and negatives effects for Kudler Fine Foods. Positives While there are many similar organizations Kudler Fine Foods goods and services are differentiated. Kudler Fine Foods offers physical product differentiation in the service offered. For example, customers look to Kudler Fine Foods for a gourmet experience that cannot be found elsewhere. Kudler Fine Foods overall performance creates an experience. This experience is different from competitors accounted for in the strategic plan. Another positive of a monopolistic competition is that they are price makers, because Kudler Fine Foods offers differentiated products and services they are able to set their own prices. Kathy uses competitors as a price guideline but sets her own prices. In a monopolistic competition market large profits are possible in the short run. Negatives Kathy easily entered the market and so will other individuals because there are no barriers to entry in the monopolistic competition market. The fewer barriers to entry in a market the more competition arises. The low barriers to entry in this market mean one must have an opportunity to differentiate; Kudler Fine Foods has this opportunity by offering different goods and services from its competitors. To stay actively competitive Kudler Fine Foods must engage in advertising to let customers know the difference between Kudler Fine Foods and their competitors. Advertisement costs time and money and can be difficult to make advertisements stand out against competitors. Long-term profitability As mentioned above in the short run profits are possible but because there are no barriers to entry many firms are attracted to the market, which increases in the long-run. As new firms enter the market Kudler Fine Foods products and services will become more elastic shifting the demand curve to the left, prices will be driven down reducing profits. In the long run these reduced profits will continue until Kudler Fine Foods reaches long run equilibrium, economic profit is impossible in the long run. Recommendations A personal recommendation for Kudler Fine Foods is to stay in the short run to continue making the most profits. They can do this by furthering product differentiation. For example, Kudler Fine Foods can look to competitors to make sure they are not selling the same products and offering the same services. Kathy already frequently introduces new products and should continue to do this. Staying innovative will also be beneficial, introducing online sells may help keep Kudler Fine Foods in the short run longer. Real-world comparisons In the real-world there are many monopolistic markets like that of Kudler Fine Foods. Taylors Market is an example, like Kudler Fine Foods they offer gourmet options. Taylors Market finds its competitive edge by offering specialty items, including an onsite butcher. Both Kudler Fine Foods and Taylors Market are one of many firms in a monopolistic competition market structure. They stay competitive by offering differentiated goods and services. While both firms start out inelastic in the short run, in the long run they become more elastic. Below is an example of how Taylors Market and Kudler Fine Foods monopolistic competition market structure compares and differs from other market structures.

huck fin :: essays research papers

Why Huck is Realistic and Tom is Imaginative In The Adventures of Huckleberry Finn by Mark Twain, the connection between Huck and Tom is contrasted several times throughout the novel such as in the beginning of the novel Twain introduced them as friends who were always around each other. Then by the middle of the book Twain shows how Huck lives and thinks for himself out on the frontier and how he uses Jim as a father figure. By the end of the novel Huck and Tom reunite and that’s where Twain gets to touch up and finish up on the contrasting and comparing of Tom and Huck, which will show how Huck grows up and becomes wiser than Tom whom he looked up too.   Ã‚  Ã‚  Ã‚  Ã‚   In the beginning of the book Twain shows how Huck lives and how he was brought up without a real family. Huck is only thirteen and his father even through Pap is a town drunk, but Pap is not a big part of Huck’s life he has still affected how Huck lives because Huck never had a father to look up to. Twain will introduce a father figure to us in the middle of the novel. Tom is an imaginative person. He lives by what he reads in books. Unlike Huck, Tom is raised by a good family and lives a fairly normal life. Tom and Huck are best friends. They first started out by playing bandits and pirates and having little adventures. They always talked about having adventures and killing people. This talk just shows us how Tom thinks Huck just catches on to what Tom says which shows tom as a leader and Huck just does as he says. This idea will remain the same till the end of the book. The only thing that will change is that Huck grows up wiser and older but still doesn’t grow out of doing as Tom says. By the middle of the novel Twain introduces Jim but not just as Jim because he has already done that but he introduces him as Huck’s father figure. Even though jim is a black slave living in the South during slavery, Huck still looks at him as a father figure because Huck never had a living father and what Jim says and how he acts really makes more of an adult than any other character in the novel.

Fair & Lovely

in newspapers or on the Web that are used by families to arrange suitable alliances, and you will see that most potential grooms and their families are looking for â€Å"fair† brides; some even are progressive enough to invite responses from women belonging to a different caste. These ads, hundreds of which appear in India’s daily newspapers, re? ect attempts to solicit individuals with the appropriate religion, caste, regional ancestry, professional and educational quali? cations, and, frequently, skin color. Even in the growing numbers of ads that announce â€Å"caste no bar,† the adjective â€Å"fair† regularly precedes professional quali? ations. In everyday conversation, the ultimate compliment on someone’s looks is to say someone is gora (fair). â€Å"I have no problem with people wanting to be lighter,† said a Delhi beauty parlor owner, Saroj Nath. â€Å"It doesn’t make you racist, any more than trying to make yourself look you nger makes you ageist. † Bollywood (India’s Hollywood) glori? es conventions on beauty by always casting a fair-skinned actress in the role of heroine, surrounded by the darkest extras. Women want to use whiteners because it is â€Å"aspirational, like losing weight. Even the gods supposedly lament their dark complexion— Krishna sings plaintively, â€Å"Radha kyoon gori, main kyoon kala? (Why is Radha so fair when I’m dark? ). † A skin de? cient in melanin (the pigment that determines the skin’s brown color) is an ancient predilection. More than 3,500 years ago, Charaka, the famous sage, wrote about herbs that could help make the skin fair. Indian dermatologists maintain that fairness products cannot truly work as they reach only the upper layers of the skin and so do not affect melanin production. Nevertheless, for some, Fair & Lovely is a â€Å"miracle worker. A user gushes that â€Å"The last time I went to my parents’ home, I go t compliments on my fair skin from everyone. † For others, there is only disappointment. One 26-year-old working woman has been a regular user for the past eight years but to no avail. â€Å"I should have turned into Snow White by now but my skin is still the same wheatish color. † As an owner of a public relations ? rm commented, â€Å"My maid has been using Fair and Lovely for years and I still can’t see her in the dark . . .. But she goes on using it. Hope springs eternal, I suppose. † The number of Indians who think lighter skin is more beautiful may be shrinking. Sumit Isralni, a 22-year-old hair designer in his father’s salon, thinks things have changed in the last two years, at least in India’s most cosmopolitan cities, Delhi, Mumbai, and Bangalore. Women now â€Å"prefer their own complexion, their natural way† Isralni says; he prefers a more â€Å"Indian beauty† himself: â€Å"I won’t judge my wife on how fair her complexion is. † Sunita Gupta, a beautician in the same salon, is more critical. â€Å"It’s just foolishness! † she exclaimed. The premise of the ads that women could not become airline attendants if they are dark-skinned was wrong, she said. Nowadays people like black beauty. † It is a truism that women, especially in the tropics, desire to be a shade fairer, no matter what their skin color. Yet, unlike the approach used in India, advertisements elsewhere usually show how to use the product and how it works. Cultural Norms, Fair & Lovely, and Advertising CASE 2? 2 Fa ir & Lovely, a branded product of Hindustan Lever Ltd. (HLL), is touted as a cosmetic that lightens skin color. On its Web site (www. hll. com), the company calls its product â€Å"the miracle worker,† â€Å"proven to deliver one to three shades of change. While tanning is the rage in Western countries, skin lightening treatments are popular in Asia. According to industry sources, the top-selling skin lightening cream in India is Fair & Lovely from Hindustan Lever Ltd. (HLL), followed by CavinKare’s Fairever brand. HLL’s Fair & Lovely brand dominated the market with a 90 percent share until CavinKare Ltd. (CKL) launched Fairever. In just two years, the Fairever brand gained an impressive 15 percent market share. HLL’s share of market for the Fair & Lovely line generates about $60 million annually. The product sells for about 23 rupees ($0. 9) for a 25-gram tube of cream. The rapid growth of CavinKare’s Fairever (www. cavinkare .com) brand prompted HLL to increase its advertising effort and to launch a series of ads depicting a â€Å"fairer girl gets the boy theme. † One advertisement featured a ? nancially strapped father lamenting his fate, saying, â€Å"If only I had a son,† while his dark-skinned daughter looks on, helpless and demoralized because she can’t bear the ? – nancial responsibility of her family. Fast-forward and plain Jane has been transformed into a gorgeous light-skinned woman through the use of a â€Å"fairness cream,† Fair & Lovely. Now clad in a miniskirt, the woman is a successful ? ight attendant and can take her father to dine at a ? ve-star hotel. She’s happy and so is her father. In another ad, two attractive young women are sitting in a bedroom; one has a boyfriend and, consequently, is happy. The darkerskinned woman, lacking a boyfriend, is not happy. Her friend’s advice—Use a bar of soap to wash away the dark skin that’s keeping men from ? ocking to her. HLL’s series of ads provoked CavinKare Ltd. to counter with an ad that takes a dig at HLL’s Fair & Lovely ad. CavinKare’s ad has a father–daughter duo as the protagonists, with the father shown encouraging the daughter to be an achiever irrespective of her complexion. CavinKare maintained that the objective of its new commercial is not to take a dig at Fair & Lovely but to â€Å"reinforce Fairever’s positioning. † Skin color is a powerful theme in India, and much of Asia, where a lighter color represents a higher status. While Americans and Europeans ? ock to tanning salons, many across Asia seek ways to have â€Å"fair† complexions. Culturally, fair skin is associated with positive values that relate to class and beauty. One Indian lady commented that when she was growing up, her mother forbade her to go outdoors. She was not trying to keep her daughter out of trouble but was trying to keep her skin from getting dark. Brahmins, the priestly caste at the top of the social hierarchy, are considered fair because they traditionally stayed inside, poring over books. The undercaste at the bottom of the ladder are regarded as the darkest people because they customarily worked in the searing sun. Ancient Hindu scriptures and modern poetry eulogize women endowed with skin made of white marble. Skin color is closely identi? ed with caste and is laden with symbolism. Pursue any of the â€Å"grooms† and â€Å"brides wanted† ads cat2994X_case2_019-046. indd 25 cat2994X_case2_019-046. indd 25 8/27/10 2:05 PM 8/27/10 2:05 PM Part 6 Supplementary Material three-month Home Healthcare Nursing Assistant course catering to young women between the ages of 18 and 30 years. According to HLL, the Fair & Lovely Academy for Home Care Nursing Assistants offers a unique training opportunity for young women who possess no entry-level skills and therefore are not employable in the new economy job market. The Fair & Lovely Foundation plans to serve as a catalyst for the economic empowerment for women across India. The Fair & Lovely Foundation will showcase the achievements of these women not only to honor them but also to set an example for other women to follow. AIDWA’s campaign against ads that convey the message, â€Å"if she is not fair in color, she won’t get married or won’t get promoted,† also has resulted in some adjustment to fairness cream ads. In revised versions of the fairness cream ads, the â€Å"get fair to attract a groom† theme is being reworked with â€Å"enhance your selfcon? ence† so that a potential groom himself begs for attention. It is an attempt at typifying the modern Indian woman, who has more than just marriage on her mind. Advertising focus is now on the message that lighter skin enables women to obtain jobs conventionally held by men. She is career-oriented, has high aspirations, and, at the same time, wants to lo ok good. AIDWA concedes that the current crop of television ads for fairness creams are â€Å"not as demeaning† as ones in the past. However, it remains against the product; as the president of AIDWA stated, â€Å"It is downright racist to denigrate dark skin. † Although AIWDA’s campaign against fairness creams seems to have had a modest impact on changing the advertising message, it has not slowed the demand for fairness creams. Sales of Fair & Lovely, for example, have been growing 15 to 20 percent year over year, and the $318 million market for skin care has grown by 42. 7 percent in the last three years. Says Euromonitor International, a research ? rm: â€Å"Half of the skin care market in India is fairness creams and 60 to 65 percent of Indian women use these products daily. † Recently, several Indian companies were extending their marketing of fairness creams beyond urban and rural markets. CavinKare’s launch of Fairever, a fairness cream in a small sachet pack priced at Rs 5, aimed at rural markets where some 320 million Indians reside. Most marketers have found rural markets impossible to penetrate pro? tably due to low income levels and inadequate distribution systems, among other problems. However, HLL is approaching the market through Project Shakti, a rural initiative that targets small villages with populations of 2,000 people or less. It empowers underprivileged rural women by providing income-generating opportunities to sell small, lower priced packets of its brands in villages. Special packaging for the rural market was designed to provide single-use sachet packets at 50 paise for a sachet of shampoo to Rs 5 for a fairness cream (for a week’s usage). The aim is to have 100,000 â€Å"Shakti Ammas,† as they are called, spread across 500,000 villages in India by year end. CavinKare is growing at 25 percent in rural areas compared with 15 percent in urban centers. In addition to expanding market effort into rural markets, an unexpected market arose when a research study revealed Indian men were applying girlie fairness potions in droves—but on the sly. It was estimated that 40 percent of boyfriends/husbands of girlfriends/wives were applying white magic solutions that came in little tubes. Indian companies spotted a business opportunity, and Fair & Handsome, Menz Active, Fair One Man, and a male bleach called Saka were introduced to the male market. The sector expanded dramatically when Shah Rukh Khan, a highly acclaimed Commenting on the cultural bias toward fair skin, one critic states, â€Å"There are attractive people who go through life feeling inferior to their fairer sisters. And all because of charming grandmothers and aunts who do not hesitate to make un? attering comparisons. Kalee Kalooti is an oft-heard comment about women who happen to have darker skin. They get humiliated and morti? ed over the color of their skin, a fact over which they have no control. Are societal values responsible? Or advertising campaigns? Advertising moguls claim they only re? ect prevailing attitudes in India. This is possibly true but what about ethics in advertising? Is it correct to make advertisements that openly denigrate a majority of Indian people—the dark-skinned populace? The advertising is blatant in their strategy. Mock anyone who is not the right color and shoot down their self-image. † A dermatologist comments, â€Å"Fairness obtained with the help of creams is short-lived. The main reason being, most of these creams contain a certain amount of bleaching agent, which whitens facial hair, and not the skin, which leads people to believe that the cream worked. † Furthermore, â€Å"In India the popularity of a product depends totally on the success of its advertising. HLL launched its television ad campaign to promote Fair & Lovely but withdrew it after four months amid severe criticism for its portrayal of women. Activists argued that one of the messages the company sends through its â€Å"air hostess† ads demonstrating the preference for a son who would be able to take on the ? nancial responsibility for his parents is especially harmful in a country such as India where gender discrimination is rampant. Another offense is perpet uating a culture of discrimination in a society where â€Å"fair† is synonymous with â€Å"beautiful. AIDWA (All India Women’s Democratic Association) lodged a complaint at the time with HLL about their offensive ads, but Hindustan Lever failed to respond. The women’s association then appealed to the National Human Rights Commission alleging that the ad demeaned women. AIDWA objected to three things: (1) the ads were racist, (2) they were promoting son preference, and (3) they were insulting to working women. â€Å"The way they portrayed the young woman who, after using Fair & Lovely, became attractive and therefore lands a job suggested that the main quali? ation for a woman to get a job is the way she looks. † The Human Rights Commission passed AIDWA’s complaints on to the Ministry of Information and Broadcasting, which said the campaign violated the Cable and Television Network Act of 1995—provisions in the act state that no advertisemen t shall be permitted which â€Å"derides any race, caste, color, creed and nationality† and that â€Å"Women must not be portrayed in a manner that emphasized passive, submissive qualities and encourages them to play a subordinate secondary role in the family and society. † The government issued notices of the complaints to HLL. After a year-long campaign led by the AIDWA, Hindustan Lever Limited discontinued two of its television advertisements for Fair & Lovely fairness cold cream. Shortly after pulling its ads off the air, HLL launched its Fair & Lovely Foundation, vowing to â€Å"encourage economic empowerment of women across India† by providing resources in education and business to millions of women â€Å"who, though immensely talented and capable, need a guiding hand to help them take the leap forward,† presumably into a fairer future. HLL sponsored career fairs in over 20 cities across the country offering counseling in as many as 110 careers. It supported 100 rural scholarships for women students passing their 10th grade, a professional course for aspiring beauticians, and a cat2994X_case2_019-046. indd 26 cat2994X_case2_019-046. indd 26 8/27/10 2:05 PM 8/27/10 2:05 PM Cases 2 The Cultural Environment of Global Marketing 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. 3. Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? 4. Will HLL’s Fair & Lovely Foundation be enough to counter charges made by AIDWA? Discuss. 5. In light of AIDWA’s charges, how would you suggest Fair & Lovely promote its product? Discuss. Would your response be different if Fairever continued to use â€Å"fairness† as a theme of its promotion? Discuss. 6. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. 7. Now that a male market for fairness cream exists, is the strength of AIDWA’s argument weakened? 8. Comment on using â€Å"Shakti Ammas† to introduce â€Å"fairness cream for the masses† in light of AIDWA’s charges. Sources: Nicole Leistikow, â€Å"Indian Women Criticize ‘Fair and Lovely’ Ideal,† Women’s eNews , April 28, 2003; Arundhati Parmar, â€Å"Objections to Indian Ad Not Taken Lightly,† Marketing News , June 9, 2003, p. 4; â€Å"Fair & Lovely Launches Foundation to Promote Economic Empowerment of Women,† press release, Fair & Lovely Foundation, http:// www. hll. com (search for foundation), March 11, 2003; Rina Chandran, â€Å"All for SelfControl,† Business Line (The Hindu), April 24, 2003; Khozem Merchant and Edward Luce, â€Å"Not So Fair and Lovely,† Financial Times , March 19, 2003; â€Å"Fair & Lovely Rede? es Fairness with Multivitamin Total Fairness Cream,† press release, Hindustan Lever Ltd. , May 3, 2005; Dr. Deepa Kanchankoti, â€Å"Do You Think Fairness Creams Work? † http://www. mid-day. com/metro, July 13, 2005; †CavinKare Launches Small Sachet Packs,† Business India , December 7, 2006; â€Å"A nalysis of Skin Care Advertising on TV During January–August 2006,† Indiantelevision. com Media, Advertising, Marketing Watch, October 17, 2006; â€Å"Women Power Gets Full Play in CavinKare’s Brand Strategy. The Economic Times (New Delhi, India), December 8, 2006; Heather Timmons, â€Å"Telling India’s Modern Women They Have Power, Even Over Their Skin Tone,† The New York Times , May 30, 2007; â€Å"The Year We Almost Lost Tall (or Short or Medium-Height), Dark and Handsome,† The Hindustan Times , December 29, 2007; â€Å"India’s Hue and Cry Over Paler Skin,† The Sunday Telegraph (London), July 1, 2007; â€Å"Fair and Lovely? † University Wire , June 4, 2007; â€Å"The Race to Keep up with Modern India,† Media, June 29, 2007; Aneel Karnani, â€Å"Doing Well by Doing Good—Case Study: ‘Fair & Lovely’ Whitening Cream,† Strategic Management Journal 28, no. 3 (2007), pp. 1351–57. Boll ywood actor likened to an Indian Tom Cruise, decided to endorse Fair & Handsome. Euromonitor International forecasts that in the next ? ve years, spending on men’s grooming products will rise 24 percent to 14. 5 billion rupees, or US$320 million. A recent product review in www. mouthshut. com, praises Fair & Lovely fairness cream: â€Å"[Fair & Lovely] contains fairness vitamins which penetrate deep down our skin to give us radiant fairness. â€Å"I don’t know if it can change the skin color from dark to fair, but my personal experience is that it works very well, if you have a naturally fair color and want to preserve it without much headache. † â€Å"I think Riya Sen has the best skin right now in Bollywood. It appears to be really soft and tender. So, to have a soft and fair skin like her I recommend Fair & Lovely Fairness Lotion or Cream. † Yet â€Å"skin color isn’t a proof of greatness. Those with wheatish or dark skin are by no way inferio r to those who have fair skin. † Here are a few facts from Hindustan Lever Ltd. s homepage: Lever Limited is India’s largest Packaged Mass Consumption Goods Company. We are leaders in Home and Personal Care Products and Food and Beverages including such products as Ponds and Pepsodent. We seek to meet everyday needs of people everywhere—to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life. It is this purpose which inspires us to build brands. Over the past 70 years, we have introduced about 110 brands. Fair & Lovely has been specially designed and proven to eliver one to three shades of change in most people. Also its sunscreen system is specially optimized for Indian skin. Indian skin, unlike Caucasian skin, tends to â€Å"tan† rather than â€Å"burn† and, hence, requires a different combination of UVA and UVB sunscreens. You may w ant to visit HLL’s homepage (www. hhl. com) for additional information about the company. QUESTIONS 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. cat2994X_case2_019-046. indd 27 cat2994X_case2_019-046. indd 27 8/27/10 2:05 PM 8/27/10 2:05 PM